Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. If you want more information on how to start a class action lawsuit, head on over to this page. In many ways, this Olaplex suit feels a bit like . Olaplex products are safe and effective, as millions of our customers can happily attest. Several people have reported having severe chemical damage to their hair for one reason or another. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. When you buy through links on our site, we may earn a commission. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Vicks VapoRub to Stimulate Hair Growth: Does it Work? CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Jue Wong posted a . Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." I have now lost half of my hair with spots that are very thin. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. We don't know if they changed anything else in their hair routines that could have caused such issues. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. The brand perhaps most . Olaplex is a company that sells a variety of hair products. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Olaplex customers report hair breakage and loss. All Rights Reserved. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Olaplex has released test results that it says show the products are safe. 2 min read. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Top Class Actions posted an article about Olaplex in April . The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. Companies frequently offer refunds to customers who have complaints about products. Customers were complaining that overusing the products was causing serious damage to their hair. Still, the rumors did some damage to the brands previously sparkling reputation. "Olaplex markets its product as 'clean' and free of harsh chemicals. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. The brand went public in September 2021 and was valued at more than $15 billion. 8 and Olaplex No. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. This browser does not support PDFs. Olaplex did not comment specifically on the Canadian lawsuit or refunds. articles a month for anyone to read, even non-subscribers! The company is also facing lawsuits. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. "I'm not touching them again," she said of Olaplex products. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Cause #2: Using the product incorrectly. We are no longer accepting comments on this article. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Read about our approach to external linking. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Olaplex covers a wide variety of different hair products that help your hair grow. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. They allege the products caused hair loss, breakage, brittle . Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Olaplex has not recalled any of its products in the wake of the lawsuit. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. The consent submitted will only be used for data processing originating from this website. Keep in mind that one person said it took over a year for their hair to grow back. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. The lawsuit is the latest controversy for the ultra-popular hair-care brand. Many buy from Amazon which is filled with scam products. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Stay up to date with what you want to know. . If you are considering using Olaplex products, I strongly recommend you join that Facebook group. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". The reviews found elsewhere confirm this. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. 2 min read. Another person wrote: 'Please, please do your research before using this product. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Always consult your doctor before starting any new hair loss routine. Olaplex CEO JuE Wong. Some people have successfully grown their hair with Olaplex products. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. 'My hair is now in great condition and can go for 4 days between washes. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. It's difficult to know just how many refunds Olaplex has issued. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Olaplex CEO JuE Wong addressed . Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Top editors give you the stories you want delivered right to your inbox each weekday. Access your favorite topics in a personalized feed while you're on the go. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. What Could Elon Musk Possibly Be Thinking? The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Some users seeking refunds said their hair was damaged or fell out after using the product. You have entered an incorrect email address! ', 'I was using it too much, and it literally broke my hair. The case has not ended as of this article, but they seek $10 million in punitive damages. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. The consumer lawsuit in Canada highlights its "No. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Do you work at Olaplex or have information to share? Winning a court case is only half the battle for Olaplex. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Over its hair products that help your hair grow feels a bit like buy through links on our,. 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